Transformation. Growth. Results.

With over 25 years of experience in international digital commerce – from D2C and B2C to B2B – I step in fast, stabilize organizations and scale digital business models. I lead teams through critical transformation, turnaround and growth situations and deliver measurable results in e-commerce, omnichannel and customer experience.

Beyond retail, I bring experience from industrial and mechanical engineering environments, building digital service and IIoT platforms (AWS) and combining operational execution with strategic clarity, data-driven management and true customer centricity.

Services & Engagement Areas

Digital & Omnichannel Strategy

Design and execution of scalable growth strategies across D2C/B2C/B2B, e-commerce, marketplaces and IIoT.

Operational E-Commerce Leadership

Ownership of key growth levers: shop management, assortment & pricing, CRO, performance marketing, CRM & customer experience.

Transformation & Turnaround

Change management, restructuring of organizations & processes, KPI governance and sustainable impact.

Leadership & Delivery

Building high-performance teams, portfolio/program leadership (incl. AI initiatives), hands-on execution.

Typical roles: VP Digital Commerce, VP E-Commerce, Chief E-Commerce Officer, Head of E-Commerce, Head of Digital Solutions.

Experience: Industries & Business Models

Consumer electronics & technology retail (Top 10 in Germany)
Food manufacturing and D2C brands
Food wholesale with direct sales
Mechanical engineering / capital goods (Hidden Champion)
Employee benefit and loyalty platforms

Omnichannel B2C/B2B (e-commerce, catalog, stores)
e-commerce: D2C/B2C/B2B
Industry 4.0 – cloud-based IIoT solutions (AWS)
Platform business models
Digital agency work for SMEs

About Me

For more than 25 years I have worked at the intersection of strategy, e-commerce and operational execution – in international B2B, B2C and D2C organizations, from mid-sized companies to hidden champions.

My focus is to quickly assess complex challenges, make clear decisions and align teams so that results become tangible – in revenue, profitability, efficiency and team performance.

My leadership style is pragmatic and clear: make decisions, reduce complexity, take ownership, deliver.

25+ years of leadership experience in retail & industry
Focus on e-commerce, omnichannel & digital services
+50% online revenue within 24 months (e-commerce retailer)
Scaled a digital business model in mechanical engineering (AWS IIoT platform)
Restructuring & turnaround with KPI governance
Hands-on, data-driven execution

Expertise

Digital business & e-commerce strategy
(B2C, B2B, omnichannel, D2C, platform models)
Building & scaling digital revenue channels
(shop, marketplaces, CRM, performance marketing, pricing)
Digital portfolio, program & project leadership
(migrations, replatforming, ERP/shop integration, IIoT)
Stakeholder management & cross-functional leadership
(IT, sales, marketing, product, operations)
International collaboration & expansion
(China, India, Spain, USA, EMEA)
Transformation, turnaround & interim management
(structures, processes, KPIs, data-driven governance)
Leadership & organizational development
(team build-up, coaching, high-performance teams)

Let’s talk about your challenge.

Transformation, turnaround or growth – I take ownership and deliver results.

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