Digital transformation across industry & retail

I build and scale digital business models in industrial environments as well as in retail. With 25+ years of leadership experience, I take ownership in complex organizations and deliver measurable impact: revenue, profitability, efficiency and team performance.

My focus is platform and data excellence: from Industry 4.0 / IIoT platforms and digital service & after-sales models to e-commerce/omnichannel (D2C/B2C/B2B) including KPI governance, CRM/retention and customer experience. CxO-close, structured and execution-driven — from strategy and business case to delivery.

Focus areas

Digital strategy
& roadmaps

Strategy integration, business cases, prioritization and roadmaps & milestones — as a CxO-close sparring partner and owner of execution.

Industry:
platforms & digital services

Industry 4.0 / IIoT platforms, data-driven services (analytics, predictive maintenance), scaling and operations in international environments.

Retail:
e-commerce & omnichannel

Scaling D2C/B2C/B2B: channel & shop leadership, CRO, CRM/retention, customer experience and KPI-driven profitability management.

Transformation
& operating model

Operating model, governance, processes & KPI systems, building high-performance teams and portfolio/program leadership — from “plan” to “run”.

Experience: industries & business models

Platforms, data-driven steering and economic scaling — independent of industry or business model.

Consumer electronics & technology retail (Top 10 in Germany)
Food manufacturing & D2C brands
Food wholesale with direct sales
Mechanical engineering / capital goods (Hidden Champion)
Employee benefit and loyalty platforms

Omnichannel B2C/B2B (e-commerce, catalog, stores)
E-commerce: D2C/B2C/B2B
Industry 4.0 — cloud-based IIoT solutions
Platform business models
Digital agency work for SMEs

Selected stations (industry & retail)

Selected outcomes

Scaling digital business models: Built and grew data-driven platforms across industry and retail with clear revenue and P&L accountability.
Industry 4.0 / IIoT: Developed and scaled a cloud-based IIoT platform (AWS) with 300+ connected industrial systems and data-driven service & predictive maintenance solutions.
Sustainable growth: +500% growth in digital & service business and significant expansion of digital sales channels (B2B/B2C/D2C).
Transformation & turnaround: Restructured organizations, processes and steering models with measurable improvements in efficiency, transparency and time-to-result.
Leadership & organization: Built and led international, cross-functional teams in growth and transformation phases.

How I work

Structured and decisive: Rapid assessment of complex situations, clear prioritization and disciplined execution against defined goals and KPIs.
CxO-close and entrepreneurial: Sparring partner to executive leadership with a focus on business value, scalability and sustainable impact.
Platform- and data-driven: Decisions based on robust data, business cases and transparent steering models — from industrial platforms to e-commerce.
Hands-on and outcome-focused: Bridging strategy and execution — responsibility doesn’t end with a concept, but with results.
People and organization: Building strong teams, clear roles and a culture of ownership as the foundation for successful transformation.

About me

For more than 25 years, I have worked at the intersection of strategy, platforms and operational execution — across industry and retail — in international B2B, B2C and D2C organizations, from mid-sized companies to hidden champions.

My focus is to quickly assess complex challenges, make clear decisions and align teams so that results become tangible — in revenue, profitability, efficiency and team performance.

My leadership style is pragmatic and clear: make decisions, reduce complexity, take ownership, deliver.

25+ years of leadership experience across retail & industry
Focus on e-commerce, omnichannel & digital services
+50% online revenue within 24 months (e-commerce retailer)
Scaled a digital business model in mechanical engineering (AWS IIoT platform)
Restructuring & turnaround with KPI governance
Building high-performance teams
Hands-on, data-driven execution

Expertise

Digital business & e-commerce strategy
(B2C, B2B, omnichannel, D2C, platform models)
Building & scaling digital revenue channels
(shop, marketplaces, CRM, performance marketing, pricing)
Digital portfolio, program & project leadership
(migrations, replatforming, ERP/shop integration, IIoT)
Stakeholder management & cross-functional leadership
(IT, sales, marketing, product, operations)
International collaboration & expansion
(China, India, Spain, USA, EMEA)
Transformation & turnaround leadership
(structures, processes, KPIs, data-driven governance)
Leadership & organizational development
(team build-up, coaching, high-performance teams)

Contact

I welcome conversations with executive search firms and decision-makers about leadership roles in digital transformation — across industry and retail.

Availability: short notice · Location: Germany (hybrid/remote) · Languages: DE/EN

Send email